TRAVEL
copy and content
Captivating and commercially-minded travel content
bringing places, spaces and brand experiences to life
COPY & CONTENT SERVICES
TRAVEL PRODUCT CONTENT
Clear and engaging write-ups for places to stay and things to do
EMAIL & DIRECT MAIL
Attention-grabbing, brand-awareness-increasing copy for inboxes and letterboxes
TRAVEL EDITING
Thorough checking for house style, quality and grammar
TRAVEL BRAND COPY
Distinct and authoritative brand messaging and marketing
DESTINATION CONTENT & TRAVEL GUIDES
'Take-me-there' destination content designed to inform and inspire
TRAVEL FEATURES
Must-read blog posts and articles for web and print
TONE OF VOICE
Consistency reviews, refresher work or start-from-scratch guides
TRAVEL BROCHURES
From fill-the-gap content to full brochure management
ABOUT SIOBHAN
I'm a copywriter, editor and content manager who's been working with travel companies for 15 years.
Born and bred in London, I headed up the content team at Kuoni in Surrey before starting my freelance business and moving to Herefordshire in 2020. My clients range from travel agent start-ups to established tour operators and hospitality groups, and have included Abercrombie & Kent, onefinestay, Air Charter Service, kimkim, Kuoni, Oyster and MAY Travel Content & Marketing.
I provide a wide range of travel content services. Product write-ups, destination guides, features, email copy and brand storytelling make up most of my work, but I've also penned travel recruitment adverts, produced poster headlines, managed brochures and overseen brand refreshes.
Work has taken me tall-ship sailing in the Caribbean, pyramid-viewing in Egypt, island-hopping in the Indian Ocean, hotel-testing in Dubai and self-driving around South Africa. On holiday, I’ve campervanned across Australia and New Zealand, backpacked South-East Asia, safaried through Kenya and Zimbabwe, roadtripped the American Southwest and discovered dog-friendly hideaways in all corners of the UK.