TRAVEL
copy and content
Hi, I'm Siobhan O'Halleran, a travel copywriter, editor and content manager
I work with travel businesses to bring places, spaces and brand experiences to life
COPY & CONTENT SERVICES
TRAVEL PRODUCT CONTENT
Clear and engaging write-ups for places to stay and things to do
EMAIL & DIRECT MAIL
Attention-grabbing, brand-awareness-increasing copy for inboxes and letterboxes
TRAVEL EDITING
Thorough checking for house style, quality and grammar
TRAVEL BRAND COPY
Distinct and authoritative brand messaging and marketing
DESTINATION CONTENT & TRAVEL GUIDES
'Take-me-there' destination content designed to inform and inspire
TRAVEL FEATURES
Must-read blog posts and articles for web and print
TONE OF VOICE
Consistency reviews, refresher work or start-from-scratch guides
TRAVEL BROCHURES
From fill-the-gap content to full brochure management
ABOUT SIOBHAN
I'm a copywriter, editor and content manager with 16 years' experience in the travel industry. I previously managed the content department at Kuoni and have been freelancing since 2020.
As a freelancer, I've worked with tour operators, hospitality groups, online travel platforms and all kinds of other travel businesses, including brands such as Abercrombie & Kent, onefinestay, Air Charter Service, kimkim, Kuoni, Oyster and MAY Travel Content & Marketing.
I've travelled to many of the destinations I write about. Work has taken me tall-ship sailing in the Caribbean, pyramid-viewing in Egypt, island-hopping in the Indian Ocean, hotel-testing in Dubai and self-driving around South Africa. On my own travels, I’ve campervanned across Australia and New Zealand, backpacked South-East Asia, safaried through Kenya and Zimbabwe, road-tripped the American Southwest and discovered dog-friendly hideaways in all corners of the UK.
Born and bred in London, I now live in rural Herefordshire.
PORTFOLIO
